They wanted to get to know the city and experience the atmosphere on campus. Bas and Lothario devised a campaign to radiate innovation by means of AR, to get to know the city and to introduce students to the university. Do you ever get confused between the difference between AR […]
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So at each stage. you must have a plan that will successfully take you to the next step. Not including the appropriate links. Your photos and videos should invite the reader to visit your website. Facebook page. or a landing page created to welcome them to learn more about your […]
Measure success In addition to all of the above. using some useful tools to measure data related to social media is imperative these days. The objective is to use the information obtained to undertake future campaigns that contribute to customer loyalty. The options to do so are varied and here […]
Social networks such as Facebook. Twitter or Instagram have changed the way users share and enjoy various content and information in general. Hence their importance as platforms to achieve customer loyalty. as detailed in the following steps. SHARE: 1. Know the client and attend to their needs Today more than […]
Select the curved arrow to rotate and tilt the image the degrees you want. Search for “ruler” in the library and drag the scalable and extendable tape measure for better precision. Just no more crooked photos. Add text: If storytelling is your thing. select the photo. then choose the text […]
In the last year. The platform allows you to schedule posts. analyze the performance of the boards and obtain information about the followers of the account. SHARE: How does Tailwind work? To use this tool. you simply need to link an account on Pinterest. Tailwind is easy to use and […]
In just a few minutes you can write a post on any topic of general interest. SHARE: Before starting First. change the language of this social network to “English”. to access this function without any problem. since it is not yet available in all languages. Access Pulse Once this feature […]
Existence of content with an expiration date : the content that disappears on Snapchat has set the standard and will spread to other networks. They keep followers expectant and attentive to what is delivered daily. 6. Boost Influencer Marketing : Brands identify opinion leaders who can boost the connection with […]
through the screen: If you are looking to promote an object. narrate a story or publicize a new movie. try this tool. it is very easy to use. 1. The first step is to log into your personal account or fanpage and visit canvas facebook. Clicking on “Start with Canvas” […]
For example. publicizing a new product with a video. advertorial. or by mentioning that the company has won an award. 4. Job opportunities. A key to LinkedIn’s success lies in the job offers that are available to Internet users interested in attracting candidates or finding an opportunity and being […]
Company size. age. etc. 10. Create a LinkedIn group in your industry. Start a group on a topic relevant to. The sector to which your company belongs. And become its administrator. This way you position yourself as an intellectual leader in the industry. Forge a qualified audience and generate new […]
That call to action will have more prominence in the coming months. Tweetdeck is a platform that allows you to manage multiple Twitter accounts. to publish and schedule tweets. receive notifications. mentions or DM in the same interface. It is the indicated tool for those who manage several profiles and […]
Messaging apps Messaging applications. Discovered the potential that these can have for digital marketing . In conclusion, Some companies have started using WhatsApp. Facebook Messenger or WeChat to communicate. In conclusion, Directly with their audience. In conclusion, Which means a significant change in the way they implement customer service. Content […]
You must pay attention to the changes and learn to use them according to the product you are looking to sell and the type of audience you want to reach. According to statistics on social networks . with 4 million registered companies and more than 400 million users. LinkedIn is […]
Interesting content that generates a response from users. The community manager will have to clearly know which posts should be sponsored (and why). CC Image: frankmib6 3. Purchases directly from social networks eCommerce is nothing new in the digital world . However. transactions carried out entirely on social networks are […]
You will always recognize mistakes and correct them CC Image: momentbloom Imagine that your brand is a person. The last thing you want is for others to think you’re arrogant. A Community Manager will always recognize and correct mistakes. If they are flagged by users. you will not ignore them. […]
The Community Manager The Community. In conclusion, Manager works to increase or retain their community. Intuitions are valid. but they must always be directed to satisfying needs. It measures. analyzes. segments and. above all. respects their values. In conclusion, You should always talk and not just broadcast CC Image: matrixdesigner […]
Innovate and stay on top of new trends Social networks undergo changes continuously. which is a great challenge for those who work with them. In the trends that will mark 2017 . for example. it is already possible to notice innovative elements such as 360-degree multimedia content and real-time video […]
However. the members are not in it to be bombarded with advertising and act only as consumers. their role is much broader. and it implies having an opinion. giving suggestions. sharing information and being an indicator of the success of the company. 3. Forgetting that it’s about the brand and […]
In conclusion,It does not plan. but rather executes the measures taken by the account executives. based on the objectives set. In conclusion, Analyst He is in charge of planning the different media or (social) networks in which the company must have a presence. Analyze the digital platforms that adapt to […]
Like at work. So you can focus on the app using the time you choose Synchronization It is possible to sync your different devices through iCloud. Tweetbot costs 4.99 euros in the App Store. If you use Twitter on a daily basis and on several devices. this is a very […]
The new followers and the organic reach that they generated. On Facebook. Twitter. Pinterest. Google+ and Instagram. you can check this data on each page and each post. 3. The interaction you get The people who viewed your content and those who had interaction with them are two completely different […]
A modality that some companies already take advantage of to publicize events or any event that arouses interest. SHARE: And it is that Facebook Live has not only become a very useful tool for millions of users. but also represents a valuable instance to enhance your Content Marketing strategy . […]
More than once there have been cases in which. Believing that they are writing on their own profiles. They write totally intimate messages that appear on the accounts of the big brands they work for. Indispensable. Before writing. check through which account it is being done. The hashtag problem Unfortunately […]
The CM who responds to the tweets should not be carried away by emotions and reply rudely. as social networks are echoes of this type of situation and the negative consequences of a single bad response can be enormous (and viral). 7. Being “cool” trying to troll other brands Brands […]
Thus generating the desired visits and strengthening the Internet presence of the corresponding website. It could be said that today no content strategy leaves social networks aside. In fact. they have become one of the great active or passive agents in the generation and communication of content on the Internet. […]
The importance of the link Although. Instagram still needs to incorporate the function so that the direct. Links in the photos and videos direct the Internet user to the corresponding page. It does allow including a URL in the profile. So followers will have to be constantly reminded to visit […]