By now, a very long string of Christmas announcements has already paraded through our retinas . But, which spots best captured the magic of Christmas and caressed the consumer’s soul with the greatest skill and delicacy?
With the ultimate goal Italy Business Phone List of answering this question, Unruly has scrutinized more than 100 Christmas advertisements from all over the globe with the help of more than 6,500 consumers. Based on the emotional response of the consumer to the hundred spots analyzed, Unruly developed the so-called
Intense We are used to seeing a flat outdoor advertising, with messages full of colors Italy Business Phone Database and attractive to the eye , but they are still similar to each other. There may be those who believe that this type of advertising cannot give more of itself, but sometimes brands surprise us even in the most unexpected scenarios . In fact, it is these companies, the disruptive ones, that make the difference in the advertising market.
The example we are talking about has been carried out in Brazil by Publicis, and the leading brand in this action is Heineken . Through an interactive and fun action, they have shown that outdoor advertising does not have to follow certain parameters, in addition to that when the imagination flies, creativity flows.
The agency has created a nifty interactive 3D billboard on a busy highway in Rio de Janeiro . So far everything seems normal, but the novelty is that they have turned it into a bar, with staff included. Thus, the bar invited drivers to stop and have a free Heineken 0.0, the brand’s non-alcoholic product .