We are resuming the work that was already done last year by David Coral’s team,” began Marián, president of Ogilvy, who has revealed the dates of this essential event for the advertising industry to be held in mixed format online and in person . On day 2 there will be a series of online conferences, while on day 3, he explained, in addition to the presentations, the awards ceremony will take place. Likewise, it has announced that there will be a new category, that of Transformative Creativity , in line with the new institutional manifesto of the ACT , in which all those ideas and strategies that thanks to creativity have generated changes or positive impact in the long run will be valued. term in the business models and relationship of a company with its employees, clients, consumers or society in general. A short Australia Business Phone List of cases will be selected and those chosen must present the campaign to an ad hoc in-person jury, made up of a maximum of 7 people. The category will be divided into two awards: The Business Model Transformation award : will recognize the best idea or strategy that, through a new customer experience, new products or services or new uses of technology, has generated an impact on the business model.
The Brand Transformation award : will be awarded to the idea or strategy that, with the implementation of a new brand positioning, a social purpose or definition of the internal culture, has caused an impact on the perception and economic results of a company. In this edition there will also be a Usa B2B List new award, the one given to the Independent Agency of the Year in order to recognize these companies. “We are trying to do everything possible so that everyone feels invited and wants to participate in El Sol,” he stressed. Regarding sponsorships, this year they will focus on greater quality than quantity, Alfonso Marián has detailed. The organization is currently managing and determining with the Teatro Circo Price in Madrid the COVID-19 security measures that will be implemented for the festival. Although they do not expect there to be double registrations, they believe that it will be “a good year.” “People want to celebrate, network, and in these two years there have been very good jobs , pre, during and post-pandemic campaigns,” Marián recalled. The jury for El Sol 2021 will be the same as that scheduled for 2020 , led by Juan García-Escudero,
Chief Creative Officer at TBWA. For the agencies and companies based in Spain, the jury will be made up of Jesús Revuelta (independent), Roberto Fara (Ogilvy), Mónica Moro (independent), Ignacio Soria (Havas), Rafa Antón (CHINA), Daniel Rodríguez (DDB ), Gaston Guetmonovitch (Leo Burnett), Víctor Blanco (PS21), Anna Roca (Proximity), Eva Pavo (Correos), Luna Esquerdo (Bambina Films) and Angels Escobar (Havas Media).They will be joined, from other countries throughout the Ibero-American market and as long as sanitary circumstances allow, Raúl Cardós (anonymous), Mexico; Rafael Donato (David), Brazil; Andrea Siqueira (BETC Havas), Brazil; Belén Colombo (Essence), Argentina; Ricardo Chadwick (Fahrenheit DDB), Peru; Antonia Zobarán (Almap BBDO), Brazil; Jose Ignacio Solari (McCann), Chile; Facundo Paglia (Wunderman Thompson), Puerto Rico; Miguel Arciniega (ArcherTroy).“It is going to be a unique year not only because we have to judge two editions in one, but also because it occurs in a unique context that has put us to the test. More than ever, the difference has been seen between brands that really add value and those that want to get on the bandwagon, “said the creative.Registrations for this new edition are already open and pieces corresponding to both 2019 and 2020 can be registered . The Grand Jury will work on a short list previously selected by an online jury made up of 200 professionals from the sector from Spain, Latin America, the US Hispanic market and Portugal. It will be organized into three groups to judge the different sections.