4 of the most relevant players in communication, media and entertainment have joined forces to get everything up and running in record time. A campaign that consists of an experience, but also content, online radio, social media and digital presence, thus increasing the scope and recognition of the action.
Marta López Álvarez, Innovation & Creativity Manager of PHD Media Spain , confirms that “this action, which was born from a joint collaboration Bosnia and Herzegovina Phone Number List between agencies, has marked a before and after in the execution of campaigns, as effort and teamwork have already been in itself a guarantee of success. Thanks to the joint work between PHD and Globally, we have managed to position J&B as the perfect host, bringing entertainment to our own homes so that we can enjoy a unique Christmas without leaving home. ”
For Globally, Cayetana Pelaez, Senior Vice President of the Lifestyle department, states: In a year full of so many challenges like this one, creating synergies has Bosnia-and-Herzegovina Phone Number Database been key to creating successful strategies. With the J&B Extraordinary Sessions, we have taken advantage of the talent and expertise of all those involved to generate an entertainment space that is ideally adapted to the times we are living , and that allow J&B to approach and add value to the public in the middle of an atypical Christmas.