contexts and at different times. Brands can automate their conversations with consumers through cross-device programmatic advertising. An advance that will help improve consumer experiences and accelerate both purchase and re-purchase or loyalty.
Content in shopping comparators: direct purchase from Branded Content improves the consumer experience 2017 will be the year of “content in shopping comparators”. We will buy items directly from brand and editorial content. “Evolutionary algorithms” can now adjust and optimize content based on consumer browsing, creating content in real time.
These contents recreate uk cell phone number directory the functionalities of the e-commerce pages so that consumers can buy without having to create a new user, register on the site or provide credit cards. This combination of technologies will allow brands and publishers to keep consumers on their pages instead of forcing them to go to another page to make a purchase. Brands will have to treat content as a combination that invites the user to action with text,
Smart VR: The transfer of Virtual Reality (VR) to mobile, an opportunity for brands
Virtual reality is moving from the world of video games and consoles to the average consumer UK Phone Number Database and through their smartphones. Facebook and Twitter already have live broadcasts that can be accessed by attaching glasses or cardboards to phones.
The leap to smartphones and their most used applications will offer brands many communication opportunities. For example, retailers will have the opportunity to transform the way people shop, allowing them to try products without having to visit a store.
The rise of Chatbot: direct communication between brands and their consumers
Thanks to machine learning, chatbots allow automated interaction between consumers and brands through the messaging interface.