Sitting in an armchair, that we see, in a Christmas scene, a girl facing the dreaded question that, inevitably, she hears every Christmas. The truth is that the protagonist of the Bumble spot, even with numerous obstacles, has not stopped having dates this year and trying by all means to get along with any of them .
2020 is the year parks turned into pubs, kissing was basically illegal and meeting parents sometimes happened on the first date. It has been a strange year for people who have dates, but, in the midst of video calls and walks with social distance, in many ways, dating has been more fun than you think “, says the description that accompanies the spot, signed by The Brooklyn Brothers agency.
In this way, the app uses humor to pay tribute to all those who have not stopped looking for love during the pandemic. The spot, according to Adweek , part of an investigation that revealed that 1 in 10 Bumble users face a lot of pressure from family and friends to have a relationship on these dates. In addition, 71% of singles confess that their love life has been significantly affected this 2020. Nielsen Announces New Cross Media Solution to Deliver
More Comprehensive Metrics Across All Platforms Getting metrics that really provide a complete picture of audiences has always been one of the challenges of the media industry. In the case of television and its accelerated digital transformation in recent years, the challenge is significant. In this context, Nielsen has announced a new system called Nielsen One .
It is a single crossmedia solution to drive more comparable and comprehensive metrics across all platforms , according to the company . An evolution of current metrics overlapping the video advertising ecosystem.