aimed at recognizing the 2020 projects in Biomedical Research and Health Prevention was held at the Palacio de Neptuno in Madrid. The Spanish Association Against Cancer ( AECC) and Arena Madrid , have received the award for the Best Dissemination Campaign in Medical Prevention for “Call it Cancer. The reality behind the word ”.
Yolanda Domínguez, Marketing Manager of the AECC, has collected the award, highlighting free german mobile number the dedication of the entire team : “This award is a recognition of the work, the enthusiasm, the enthusiasm of a great team and allow me a very special thanks to the creative talent from our friends at Arena Madrid ”.
Domínguez, has recalled the importance of a project like “Call it Cancer” because “calling it cancer in the background is fighting against silence, fear, shame that the word cancer still generates in our society , but also calling it cancer is give patients and those who suffer from this disease the opportunity to make it visible and reduce its negative impact ”.
Call it Cancer. The reality behind the word
The Spanish Germany Phone Number Database Association Against Cancer (AECC) and Arena Madrid launched at the beginning of 2020 “Call it Cancer. The reality behind the word ”. It is an initiative that seeks to uncover the different realities behind cancer so that one can begin to fight against the silence and fear that even today provokes to confront this word.
In this sense, the initiative defends that talking about the emotional and social impact of cancer helps reduce the negative impact that it can cause in many people (isolation, the beginning of family and work conflicts or the development of serious self-esteem problems).
The challenge was born after several months of work in which the AECC toured different cities in Spain in a roadshow to meet and hear first-hand all those who live with cancer . Patients, relatives, doctors, researchers and psychologists have shared their reality openly so that the whole of society normalizes its relationship with it.
