visibility to the Branded Content works developed in our country in the last year , both for large and small budgets.
In the words of Cristina Barbosa, president of BCMA Spain: “This special year we buy data for cold calling were delighted to see the incredible effort that brands have made in their commitment to Branded Content. If there is something this crisis has left us, it is an increase in the consumption of content where brands can make a space and be more relevant than ever ”. Will COVID-19 transform the luxury brand business?
renovation and adaptation are the tasks that the pandemic has assigned to practically all companies . There is no sector that has not been harmed, either directly or indirectly, by the virus that is still with us. Facing change has been a common practice and completely necessary to survive in an uncertain situation that seems to have no end. Incognita that also reaches the luxury sector, as its sales have plummeted due to the looming economic crisis .
The unforeseen 2020 has hit luxury companies until they are forced to adapt to unusual situations. The result of the health crisis in this sector has not been positive at all, at least as shown by the data. Even so, according to a study on this market carried out by Bain & Company together with the Fondazione Altagamma, the next few years are seen with hope .
The study summarizes the result of a tough year for the luxury sector with which it will USA B2B List be possible to understand the evolution that is expected in the future. To begin with, the fall has meant 23% less sales for the sector, which in figures would be about 217,000 million euros . Given these data, 2021 is perceived with the hope of recovering 50 percent of this year’s loss, although its figure is still below the levels of 2019.