competing for 26 categories. The Branded Content Marketing Association Spain (BCMA Spain) has been one of the participants in the response to the public consultation raised by the National Commission of Markets UAE Phone Number List and Competition (CNMC) on the application of audiovisual regulation to service providers of audiovisual communication supported on video exchange platforms (INF / DTSA / 082/20).
On October 1, 2020, the CNMC published this query in order to know the opinion of the sector , including among its questions questions related to commercial communications and new forms of advertising. And within these epigraphs, the CNMC considered whether Branded Content could be regulated as part of this advertising content in the communications made by such providers.
Faced with this UAE Phone Number Database statement, the BCMA raised its response as a representative entity of the Branded Content sector in Spain , its main purpose being the clarification of the concept of Branded Content and the promotion of a legal framework that provides transparency and security.