creativos, with “Dinner at 8pm”, for Schweppes Suntory, and TBWA Spain with “The value of publicity”, for Scopen and the Spanish Association of Advertisers. Automation, the future of the financial services sector?
The changes in consumer habits generated by the pandemic have significantly affected the customer experience, which has prompted companies to how can i buy a phone number adopt technological solutions that overcome the new obstacles in the interactive brand-customer process . According to the recent report Trends in Financial Services of the Salesforce platform , the priority of the financial sector was the search for automation tools to optimize the management of their services.
The Salesforce research team surveyed some 2,800 global industry leaders at two key times: immediately before the pandemic and about a year after. The picture of the evolution of the panorama points to a change in priorities , which include imminently improving the user experience , the adoption of growth strategies and the revaluation of innovations (such as autonomous finance).
Financial institutions reorganize their priorities in the face of the crisis
Just a year ago, the USA B2B List drive for automation was at number 10 on the industry priority list. Now, it tops the list in Spain. Consequently, other trends and initiatives such as personalization and user experience have fallen.
On the other hand, customer satisfaction has been changing in parallel; only 27% (globally) describe financial service providers as customer-centric entities.
Financial service providers adopt new tactics to respond to the pandemic