conversation and will last for two months. In the first phase, the moving images of the hugs – without the brand – were shown on large murals in iconic places in different cities in Europe . Among them, those made dubai mobile number list by the artist Taquen in Gran Vía de Marid and the one by Sebastien Waknine, located in Carrer d’Aragó in Barcelona, which show two figures in an embrace in which the second person is missing. Campaign We will embrace again by Zalando
It was on November 8 when the message “We will hug again” was unveiled. Zalando will finish the murals with the second figure and the campaign will have a presence in all 17 Zalando markets in advertising, digital and social media channels, with the ad “100 years of hugs” filmed by Haycock and Blais’s photography in outdoor advertising, in print. and digital.
“This simple but powerful campaign holds promise for our future. The goal was to remove all those outer layers associated with the holiday season and UAE Phone Number Database identify the most iconic symbol of human connection: the hug. Campaigning internationally, remotely, during a global pandemic has been challenging and we are excited to bring Zalando’s message to the world,
”says Veit Moeller, Executive Creative Director of Anomaly Berlin. Effects of the pandemic on consumption: we buy more online, we use more mobile phones and we plan to spend less this year The consequences of the pandemic on the economic scene are increasingly notable. In particular, the mindset and modus operandi of consumers has changed dramatically.
According to the Global Consumer Insights Survey 2020 report by PwC, COVID-19 has accelerated the popularity of online commerce, interest in sustainable products, health concerns and restrictive spending planning. These changes, moreover, tend to last over time even after the health crisis. The rise of e-commerce