of sale, and very high recruitment results , attracting more than 75% of the impacted users to the restaurant.
For Sagrario Carrasco, Brand Lead of OMD , “the external media is experiencing a Morocco Phone Number List technological revolution and each time it allows us to better align business objectives with media objectives. In this case, it has allowed us to take a step further and work on the qualification of audiences and the attribution to the restaurant beyond the usual digital media ”.
For The Trade Desk in Spain, this is the first time that a top-level brand as well known as McDonald’s has used its DSP to buy programmatically and Morocco Phone Number Database more effectively reach its target audience through the DOOH channel. In this sense, Javier Tapia, Business Developer Director of The Trade Desk in Spain , points out: ” The campaign has worked very well and we are already reviewing plans to use it again in the future with this and other McDonald’s services .”
Natalia Echeverría, Chief Marketing Officer of McDonald’s Spain , comments: “The current situation has generated new consumer trends. As a company, at McDonald’s we are committed to constantly innovate, and adapt to respond to these new needs. In this case, smart data has allowed us to go one step further when it comes to offering the best possible experience to our customers through McAuto, reaching them in an innovative and relevant way ”.
For Alberto Hernández, Programmatic specialist & Audience planner manager at ADGAGE , “ the use of data in DOOH contributes a lot to add value ”, and adds that “it is a pleasure to work hand in hand with agencies like OMD that do not stop seeking innovation for their customers”.