70% of the clothes that are produced end up incinerated or in a landfill and, in times like Black Friday , consumption multiplies with data that indicates that we buy 60% more clothes than 15 years ago , according to the European Union . Hence the birth of No Compres Moda Basura.
The world that moves around the trends, and always having the latest, creates a need to buy ‘compulsively’ what supposes an accelerated and low-cost overproduction of clothing in poor countries. In Spain, 65% of our garments belong to fast fashion or fast fashion brands.
The objective of telephone number database this initiative is, above all, to stir the consciences of consumers by remembering how “highly polluting the textile industry system is”, as it is proposed today. In fact, it is the second most polluting industry in the world according to the Environmental Impact of the Textile Industry study carried out by the European Parliament.
The message, therefore, is not do not buy but “think before you buy” and look for the most sustainable alternative. “On November 27, the media will focus on counting the data on Black Friday consumption . But we want that, in addition to that, they talk about the impact that this uncontrolled consumerism has in the most creative way possible . If we stop buying in fast fashion stores and protest, we will be closer to achieving a change and saving the planet ”, say Alejandra Rodríguez and Ana Hernández, creatives from the Brother Madrid School.
For this reason, they have carried out a creative poster action in the commercial area of the USA B2B List center of Madrid in protest against the environmental impact of the textile industry in the context of Black Friday, when fashion purchases multiply . This initiative begins on social networks to communicate the impact of the textile industry on the planet by two young students from the School of Creatives Brother Madrid, but it does not intend to remain solely on social networks, but “as the beginning of a great debate.