allowed us to tell the best of a premium brand, such as Shiseido, through this action of branded content on TV and HBBTV as the main levers to reach the female target in their most related environments” , assure those responsible for the campaign at Ymedia. Reducing spending and increasing online purchases: this is what to expect from Black Friday 2020
Although Black Friday is celebrated this Friday,
November 27, the truth is that this date so marked in the calendar of brands and consumers buy phone in germany continues for more and more days and, together with Cyber Monday, continues to increase its popularity throughout and width of the balloon. This is revealed by the “Global Black Friday Forecast” prepared by the global strategy and marketing consultancy Simon-Kucher & Partners . According to this study, based on a sample of more than 10,000 consumers in 14 countries, Black Friday is the most recognized sales event of the year.
In Spain, the predisposition to buy on this date is 73% , a figure that is still high, although slightly lower than in previous years. The coronavirus pandemic has significantly affected shopping behavior in view of the Christmas season, according to the report, and these changes will continue in the coming months. In fact, in Spain around 80% of consumers affirm that the coronavirus crisis has influenced their purchasing behavior .
Some of the changes caused by the pandemic lie in a greater boom in online commerce when it comes to safer purchases, security (31% will only buy through this channel) and local purchases , the advance of Christmas purchases during Black Friday with the in order to save and increase interest in sustainable products . Electronics (71%), fashion (50%) and small appliances (46%) are the most desired categories.
According to forecasts, Spaniards will spend more on Black Friday and Cyber Monday than in the rest of the sales , and most of them would buy earlier if Black Friday and Cyber Monday were anticipated.