that exist when making a BC and which is presented on November 17. Available soon in bma.es .
– The document that the BC with Purpose Commission is working on and that includes the points that a good Branded Content that works on Brand Purpose + Sustainable Development must take into account. It will include a methodology to be able to evaluate them
– The V Edition of the usa numbers list Content Scope , a study prepared by Scopen for BCMA where we will learn about the reality of BC among professionals in our country and which is presented in December.
– The guide on how to develop a content strategy and what the Strategy Committee is working on.
– In addition, we are already working on the II Edition of the Advanced Program in BC , in collaboration with the Pontifical University of Salamanca (UPSA) in 2021.
On the other hand, how could it be otherwise, the BCMA continues to work hand in hand with ÉCIJA , its legal partner, to establish the status quo of Branded Content and its legal environment in Spain and be the voice that represents the sector at the level legal.
In addition, the BCMA continues to work on the search and standardization of research methodologies to demonstrate the effectiveness of Branded Content , working on projects that we will soon reveal and putting the main focus on the measurement of attention.
According to Cristina Barbosa, president of BCMA Spain : “Through the Content Scope we detect that one of the main barriers for Branded Content is measurement. Delving into the data we see that there is a wide lack of USA Phone Number Database knowledge of the tools to use. At BCMA we know that BC is effective in building brands and helping business development, and we know this because there are many cases that prove it and that have been awarded in previous editions of the EFI (awards that precisely measure the effectiveness of the communication). This year we are going to focus even more on helping agencies and advertisers address the challenge of BC measurement to demonstrate its effectiveness and thus facilitate its expansion ”.