together with Clear Channel . Based on the knowledge of the great boom in the use of voice assistants on a daily basis, a circuit of voice-activated mupis was installed on public roads in Madrid , where users could place their McDelivery order using only their voice,
receiving a code QR to redeem orders up to € 15 at McDonald’s for free through the Glovo app.The digital voice China Phone Number List billboard circuit impacted more than half a million people, obtaining a recognition of 11 points higher than the rest of similar activations tested by the brand. In terms of efficiency, in unpaid media, we impacted an audience of 41MM individuals with a media value of close to € 500,000, thus reducing the cost of the impact per individual and amplifying the contracted impact by 7,728%.
Eduardo Íñiguez is appointed Executive Growth Director of Interbrand for Iberia & Middle East The global brand consultancy Interbrand has appointed Eduardo Íñiguez Executive Growth China Phone Number Database Director for Iberia & the Middle East. Íñiguez, who since 2015 held his responsibility as Director of Interbrand Madrid’s Business Development department, will aim to promote Interbrand’s expansion and growth in both regions, and will continue to report directly to Nancy Villanueva , Interbrand CEO for Iberia and the Middle East.