out for its jury made up of specialized journalists from the sector. The trends that will define 2021 and that brands should not lose sight of
Like every year, Pinterest has revealed the trends that marketers should be very aware of in the coming months. In a virtual event that took place yesterday, Aya Kanai, head of content, and Larkin Brown, head of research, unveiled the main conclusions of the annual report of trends 2021 .
By way of introduction, Brown noted that, during the pandemic, users flocked to the platform for inspiration. In fact, more than 442 million people around the world use the platform every month to discover new ideas and bring them to life. And the behaviors that emerged during this time, he said, will continue with us in the coming months.
Together with Aya Kanai, he proceeded to present Pinterest’s predictions for 2021 encompassed in 10 key points and based on data collected between October 2018 and September 2020. It should be noted that, of the trends collected by the platform in 2020, 80% were made a reality, according to Pinterest .
1. Well-being People are prioritizing their mental and spiritual health more than ever. In this new context, alternative spiritual methods are becoming more and more fashionable. Protection crystals, manifestation techniques, or fantasy mapping are some of the most popular search terms.
Plus, sleep care is the new personal care. Nocturnal sleep affirmations or sleep oil blends are also highly searched terms.