Bankinter congratulates Christmas through the “most stubborn Christmas carol in the world” with a particular, albeit original, letter
At this point, the Spotify “Christmas Hits” list must have been played several times on our devices. Christmas comes this year in a difficult context, although that does not mean that our enthusiasm and desire to celebrate New Zealand B2B Phone List disappear . With restrictions still uncertain and the coronavirus still present, any Christmas greeting is welcome, either physically or digitally. Brands have a difficult time connecting with their audience, but they must be present, as the consumer asks for it. It is the moment to connect with your audience and offer them an alternative that will make them escape from the situation that we have all had to experience. Bankinter has also joined this context through a peculiar Christmas greeting.
for the current moment under the name of “The most stubborn Christmas carol in the world . ” Thus, the bank intends to convey a message of confidence New Zealand Business Phone Database that Spanish society will overcome the current difficult situation and thus face next year with greater optimism.
The initial idea was to dedicate this particular Christmas carol to its employees and clients as a Christmas 2020 greeting . The video that accompanies the song has been commented on by the CEO of Bankinter, María Dolores Dancausa, who has pointed out that at Bankinter they believe that even in the most uncertain years, banks are there to help people fulfill their dreams now. have confidence in the future . In fact, the bank launched specific measures to help companies and families to save their situation during the first shock with the health crisis. To this day, Bankinter continues to offer solutions with this objective of helping its clients due to the effects of the pandemic.