«The New Thinking can be summarized in two great ideas . communication is absolutely strategic for companies. The second consists of a new strategic approach to communication : it involves studying challenges from different angles, building more innovative communication strategies and developing new competitive advantages ”, explains Miró.
In this way, the agency seeks to be the company that generates answers, formulates hypotheses and verifies each step taken , as Isaac Newton did when he was hit by the apple that fell from a tree. Thus, under this inspiration, the values on which the new APPLE TREE philosophy is based will be present in each of their strategic and innovative proposals that they design:
Strategy Strategy is the find cell numbers in canada foundation of all thinking. The solution in a world as digitized as ours is data. We have the necessary resources to test and prove, without getting carried away by past sensations or experiences that may not be useful today. And this is not only analyzing the big data, but also taking out the small data, the insights, since they are what really provide differential value and turn the strategy into a winner.
Courage This look is in high demand, but sometimes bravery is hard to come by in a company. APPLE TREE recognizes this value as necessary for great results. For this reason, the agency intends not to fear questioning the briefs and to propose alternative routes carefully thought out Canada Phone Number Database with the brands. The objective of this new trajectory is to stimulate your client to make him more curious, creative and daring. Traits with which they can jointly achieve the expected results, in addition to increasing the relevance of the brand.
Purpose and approach PR Over the years, people, and therefore brands, have become more social and human. We want personalized relationships that contribute to a better world. We are much more involved than before. APPLE TREE is based on this new environment to seek added value and avoid noise that misleads the true objective. The agency is thus committed to improving the engagement of brands with their target audience through a PR approach to make them credible and relevant in the eyes of the user.