the leading marketplace since 2015 in campaign management with influencers, incorporates a new functionality to create and develop influence campaigns through WhatsApp , the mobile application with the most active users in the world.
With the launch of this Senegal Phone Number List pioneering project in influencer marketing , brands have an effective resource to transmit their messages directly. With WhatsApp, the communication tool used daily by millions of users, it is possible to send closer and more personalized communications . The reach is measured in impacts to real people who will be the ones who make the ad go viral.
The influencer campaigns that are developed through WhatsApp join those already existing Senegal Phone Number Database in carried out on Twitter, Facebook, LinkedIn, Blogs, YouTube. In addition, for a year now, has been automating Instagram Stories campaigns with micro-influencers and offering detailed statistics.
Selection of influencers, content and format: this is a campaign via WhatsApp
The process for launching these campaigns is simple and fast in any of the markets in which operates (Germany, Spain, France, Portugal,
Colombia, the United States, Mexico and Peru). First, and after receiving the briefing from the brand, the segmentation is made among the more than 130,000 influencers and micro-influencers to identify the target most related to the campaign. Next, the content and format that will be sent through WhatsApp is defined, along with the advertiser, which can be from a text message, an image or a video .
The brand also decides if it wants the content to be shared in WhatsApp groups of at least 5 people or sent individually. For its part, the platform ensures that the message reaches the target audience through the micro-influencers , who are the ones who initiate conversations with the contacts of their networks, thus avoiding the algorithms of other platforms such as Facebook or Twitter that are increasingly difficult the arrival of the message to the recipients in an organic way.
«From the platform we guarantee the launch, moderation and control of all campaigns with influencers. WhatsApp, being a more instantaneous and personal channel, allows us to guarantee a greater impact of the disseminated content