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The food sector, in the consumer spotlight: the consequences for advertising

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The food sector, in the consumer spotlight: the consequences for advertising

investment With the aim of regulating the advertising of betting houses, the Ministry of Consumer Affairs promoted a Royal Decree that was published in the Official State Gazette (BOE) at the beginning of November and that includes the new measures that set the pace of this sector . Some measures that also affect betting and gambling advertising , which can only be broadcast on radio television from 1 to 5 in the morning.

But the regulation plans of the Ministry led by Alberto Garzón do not only affect the advertising of bookmakers. The increase from 10% to 21% of VAT for certain beverages will also have an impact on the advertising of the food sector in different channels, since restrictions on commercial communications of these products are foreseen in the contents intended for children.

If the advertising of products is finally limited at certain times, there may be consequences  uae phone number  for advertising investment and also for the economy and employment as a whole , according to statements by the Spanish Federation of Food and Beverage Industries (FIAB) granted to El Mundo . In fact, brands such as Cuétara, Danone and Nestlé , some of the main advertisers in the television food sector that the outlet cites, could be significantly affected by the new measures.

As Alberto Garzón detailed in LaSexta’s Objective a few weeks ago , the new regulation on the food sector contemplates a front labeling – under the name  UAE Phone Number Database   Nutriscore – that will classify supermarket products to indicate whether it is a healthy consumption or not. In the same program, the minister made reference to his plans to regulate the advertising of baby food and ban it when it comes to more harmful foods.

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FIAB stated that the increase in VAT on sugar is a “regressive tax that would affect the most disadvantaged classes.” For its part, the Spanish Association of Advertisers (aea), assures in statements collected by the media that ” prohibitions go nowhere” and that “diets must be controlled, not products . ”

Alberto Garzón’s objective is to approve a royal decree that presents the new regulation in the food sector throughout the first half of 2021.

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