Publicis Media Precision , agreement with Mediaset España and with the technological support provided by Google, has developed this new advertising formula offered by Starcom to its advertisers.
The clients of the media agency will now have access to Mediaset España’s content platforms via programmatic .
“We have been able to Georgia Phone Number List link a 100% television technology, such as HbbTV, with traditional programmatic purchasing tools. We are on the right track towards media integration and that will result in greater control of campaigns and greater efficiency, “explains Jorge Campos, Jorge Campos, Programmatic Client Manager at Publicis Media Precision.
For his part, Alfonso Pérez Teijeiro, Commercial Director of Digital Media at Mediaset España, assures that LOVEStv is “an extraordinary, tremendously versatile and innovative platform that combines the best Georgia Phone Number Database of two worlds: linear and digital television “.
“We are just beginning to see the capabilities of programmatic buying on television. It is the perfect setting: scale, less saturation and a much more qualitative exposure because it is done from the sofa, in a much more relaxed situation than in other digital devices ”,
says Miguel López-Guzmán, Head of Digital and Mkt Director of Starcom. Although he affirms that there is still a long way to go, these first steps give them the opportunity to “test new forms of activation that will not take long to consolidate.” Proximity Madrid and Renault Spain consolidate their relationship thanks to the “Renault Creative” platform