If you need a used car in May, enter Wallapop”, “With the direct chat with the seller, you will surely find your car in Wallapop” or “The one that a van is looking for, in Wallapop you should be looking” are some from the sayings that Wallapop has created together with the independent creative boutique MONO Madrid. This is the first project that both firms have carried out jointly.
This campaign, which Germany Business Phone List focuses on Wallapop’s capacity as a platform for buying and selling cars, will have a plan on television, digital media, social networks and radio. Likewise, a series of special actions will be carried out to position the ‘motor’ category in the mind of the consumer. Thus, in the different advertising spots, Wallapop expands the Spanish proverb in a humorous way to highlight the advantages that the platform offers when purchasing a car of any type. In this way, one of the people is the one who says the saying, while the other is dumbfounded because he has no idea what he is talking about. “We are delighted to help build a modern and committed brand like Wallapop.
And that they have chosen to work with MONO, based on our work and ideas, without the need to call competitions “, says Jorge Fesser , Managing Director of MONO Madrid. “Challenges like this one, of triggering the notoriety of a brand, are the ones we like and more when they come from clients Usa B2B List who clearly bet on creativity to connect with people. You already know the saying: If you are looking for a notorious campaign, you have to call MONO Madrid », concludes Fesser. This campaign, produced by Igloo Films , will be broadcast at the beginning of March and will have a new wave in the month of May.