a house made up of several households floating in the sky like a balloon. The 7 traits of baby boomers that make them potential customers for brands In Spain,
the population over german telephone directory enquiries 55 years old – baptized as baby boomers – has increased in the last 20 years by 30% and it is estimated that by 2030 it will increase to 25%, which represents 12,500,000 million people . This makes them a relevant generational group that brands should take into account when targeting their campaigns and launches.
Due to the large percentage of this population group, Publicis Media has carried out a study about the perceptions that Spaniards have about baby boomers , people between 55 and 75 years old, baptized as Aging Reframe. The objective of the study is to know how we think about boomers and analyze how their habits influence consumption. In this way, they highlight the relevance of this consumer profile as potential customers for brands.
The study aims to break the stereotypes established in the baby boomer generation and highlight the importance for brands and sellers of connecting with people over 55 years of age since, due to their lifestyle and Germany Phone Number Database consumption habits, they are potential customers . After collecting these patterns, the result of this study is summarized in seven key themes that we wanted to summarize at . They are as follows:
Attitude is everything How increasing longevity and decreasing milestones in people’s lives is changing the perception of aging. The study establishes that 78% of boomers in the US do not like to be defined by their age , since they feel on average nine years younger than the age they really are.