What happens in the media is very important for brands, since what they do and how they reach consumers depends on how, when and in what way the ads that they position in these tools will reach their customers. consumers. Brands, therefore, have to be very up to date with what the media is doing and with those trends that are impacting how they connect with users, their potential consumers.
What has changed uk mobile phone number in the media during 2016 and has made 2017 start in a different way? A recent analysis in AdWeek allowed to establish certain parameters on what has changed.
Technology is setting the agenda The big media have to be able to understand where technology will go and how the way of receiving information will change if they want to continue connecting with consumers and if they hope to continue achieving good results. It is either to adjust to the new times or to die, after all. For this reason, the media are trying to adjust to what the mobile is imposing and looking for how to take advantage of the pull of new technological tools, such as apps and new technologies. Some headers have begun to create specific content for augmented reality or virtual reality and others have created teams to develop solutions for new scenarios, such as voice assistants.
Influencers leave social media and become a new leg of the media market
Having a successful account on YouTube is no longer enough: the stars of social networks have decided to diversify the business and stop having all UK Phone Number Database their eggs in the same basket, which has made them stop using in a specific and limited way during 2016 their own social media channels and to enter the media scene. A few of them have been profiled by the media, others have created series and others have launched books and other derivative products. Be that as it may, its existence and its activity have increasingly blurred limits when it comes to the media.