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The group continues its commitment to internationally successful

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The group continues its commitment to internationally successful

Mask Singer joins the Atresmedia Televisión family of large entertainment formats. titles that have seen the light of day on Antena 3, such as’ La Voz ‘(and its different versions),’ Boom! ‘,’ Now I fall! ‘,’ La wheel of luck ‘,’ Who wants to be a millionaire? ‘ or ‘Pasapalabra’.

Atresmedia Publicidad continues to bet on advertising integrated into the content, which is more attractive, differentiated and innovative, which  nepal mobile number list   provides added value to the communication of brands and a plus in efficiency. BCMA Spain announces the finalists for the “BCMA Award for the best Branded Content of the year” BCMA Spain (Spanish Association of Branded Content)
seeks, for the second year, the best Branded Content of 2020 and announces the Short List of the 20 cases that will choose to win the award, as well as the names of the jury responsible for choosing it.

Cases of member companies, and not members of the BCMA, registered before October 28, were eligible for this recognition. The case evaluation system consisted of two phases:

– An online Committee , coordinated by Pablo Muñoz (Executive VP of BCMA), and made  USA B2B List  up of representatives of BCMA member companies, and members of the different work commissions, has been in charge of preparing a Short List, consisting of 20 cases.

– A Jury , chaired by Cristina Barbosa and made up of representatives of the Board of Directors, film and entertainment professionals, as well as different Associations of the sector, has been in charge of choosing the winner from among those 20 works . The objective is to deliver the “BCMA Award for the best Branded Content of the year”, as well as several special mentions.

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This is the Jury :

– Cristina Barbosa : President BCMA Spain / Brand Director of Vodafone: President of the jury

– Álvaro Bermúdez de Castro – VP Treasury BCMA and Partner Innovation & Content Mindshare

– Luis Comajuan – Founding Partner of BCMA and leader of the BC Commission with Purpose. Executive Creative Director at Bakery

– Daniel Sánchez Arévalo – screenwriter and film director, winner of a Goya for best new director, original screenplay

– Toni Garrido – Producer, presenter and radio host

– Judith Francisco – President of the C of C

– Rubén López – Paid & Owned Media Manager at Nintendo, on behalf of AEA

– Germán Silva – Founder & CEO of Pink Lab, representing the Association of Transformative Creativity Agencies (ACT)

– Mireia Pousa – Head of Media and Branded Content Strategy at Naturgy, on behalf of IAB

– Tay Sánchez – CEO & Executive producer of Harry, on behalf of APCP

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