The figures do not lie and that is, 74% of advertisers have used influencer marketing at some point, and 89.2% of brands and agencies affirm that this discipline is effective or very effective ( Social Publi ).
The influencer uk database contact marketing market is an increasingly important business in Spain . A consequence of this is the birth of Influencer Marketing Week , an event that the pandemic has turned online and that brings together the main professionals in this sector that every year moves millions of euros. In fact, a study by IAB Spain revealed that investment in influencers exceeded 20.3 million euros in 2018 in Spain. The year 2019 reached 26.4 million euros and in 2020 the forecast was 32.5.
Within the framework of IMWEEK20 , which is taking place from 9 to 16 November, the round table ‘The present and future of influencer marketing in Spain’ is held this afternoon -at 6.15pm- with representatives of the sector and moderated by founder and CEO of , Javier Piedrahita.
The economic crisis derived from COVID-19 has modified the aforementioned figures and the forecast is that the numbers will be similar to those UK Phone Number Database of 2018. At Influencer Marketing Week , great specialists in this sector meet who, through talks or round tables, explain some of the most important elements for brands to learn to work with influencers.
The event is counting on the presence of leading international and national companies and reference in the influencer marketing sector such as Traacrk, Hyperauditor, Youzz, SocialPubli, Influencity, Heepsy, 2btube, Divimode Samyroad and brands such as Aba English and Luxottica.