In the world there are still millions of people who depend on surface or untreated water. For this reason, and because of their cultural heritage, a significant percentage of the population washes their clothes in the rivers , as happens in Peru, where this inheritance of Inca origin is maintained.
However, the soap used to wash clothes contributes to further pollute the water in the rivers on which the entire community depends, constituting Germany Phone Number List the origin of diseases. Aware of this problem, the mineral water brand Andea , whose purpose is to preserve the natural sources of the Andes, and its creative agency Fahrenheit DDB , have taken a step forward to initiate a.
After several months of research together with the Peruvian start-up Cirsys , they managed to find a microorganism with a probiotic function capable of feeding on pollutants in the river. This is how born , a soap that contains these microorganisms and that when washing Usa B2B List improves the quality of river water. From the companies they assure that it achieves its objective up to 75%.
In this way, Andea has made the AWA formula available to governments , non-profit organizations, social enterprises and soap manufacturers, so that they can apply it and reach the rivers in which these ancient traditions continue to be carried out. .
The campaign features a video in which a community shares their experience and explains how AWA works.