Online reputation is a whole set of elements that represent the prestige of a brand or person on the Internet. Therefore, it is important to take care of our Armenia Cell Phone Numbers reputation since, otherwise, it is very difficult to regain a positive image with our consumers. But to take care of it, we must take into account the opinion of those who are directly connected with our brand.
In a year marked by the coronavirus pandemic, it is logical that the perception of a product or service is modified. It is in our power that this change is positive in the eyes of our consumers. We have left behind the routine we knew to give way to a new normal, and that Usa B2B List affects all kinds of elements with which we had become accustomed to working.
In the digital age, we cannot leave reviews behind, as they have become a useful tool to attract new customers. The data shows that companies have realized their potential, as the average score of their customers in the records of their establishments has gone from 3.4 in 2016 to 4 out of 5 in 2020.
This means that satisfied customers feel more comfortable showing that the service has been positive. This type of evaluation attracts potential clients who want to prove that what these clients say was correct . In addition, if we have multiple positive evaluations, it is more likely to appear in the top of local rankings.
According to the Local Consumer Opinion Survey, 93% of American consumers searched for a local business on the internet. Data to take into account to start playing with differentiation, as Google My Business, Yelp, Facebook and other sites do that do not stop adding new functions with which their potential customers can connect with the closest businesses. And if we focus on how consumers undertake a review search action, the same study points out that the preferred device is the mobile phone, which is on the rise, as opposed to the computer . Although this trend is not yet confirmed, since it may be a behavior caused by Covid-19.
And it is that, without a doubt, the virus has modified our way of life and of seeing the world. Many businesses have closed their doors never to reopen them. On the other hand, consumers once again looked at local businesses, businesses that had to take the opportunity to make their new customers feel safe and want to repeat. The power of reviews comes into play again, which helped in this trend of betting on local commerce.
According to the study data, positive reviews also have a great impact on consumers , with 94% of respondents saying that these types of reviews make them more likely to use the company they are analyzing. After analyzing the business that interests consumers, they focus on visiting the company’s website, seeking more opinions to contrast their choice, visiting the company’s premises, continuing to search for other options and, finally, contacting the company chosen.
With this landscape, we cannot lose sight of local search marketing, charged with connecting the business with real-world communities. It has become a bridge to the places where consumers live, work and make most of their purchases . MOZ’s new report states that 78% of those surveyed for its study agree that Google has become the homepage for local businesses. Not counting 42% of companies that have taken an automated approach to ad management.
All these data have already been put into practice by Localoo, who dedicated especially to the management of reviews while they discussed the experience of Verdecora , one of the companies that have best managed their online reputation according to their own study, in the which ranks first.
In addition, also classifies companies according to the number of reviews, where Carmila , real estate manager of the Carrefour group wins with more than 3,300 per establishment file; the best reviews according to the valuation, whose first place is for Vitaldent with an average score of 4.6 out of 5; and the fastest response, awarded to Novelec for responding to 100% of your reviews in less than 9 days.