the advertising optimization with artificial intelligence It seems like a very complex issue … It is and for several reasons. First: it is also a change in the idiosyncrasy and concept: since while advertisers want to have absolute australia phone directory search by number control over content, many agencies still think of the master spot, when they can make dynamic banners for several years and few campaigns have made the most of this technology.
The adoption of new technologies will be led by small companies and then the large agencies will follow, buying the small agencies and their professionals.
However, many companies prefer to disappear rather than change. El Corte Inglés is many years behind Amazon, but few dared to point it out, because they did not want to antagonize one of the main advertisers in this country and there are the consequences.
Many other companies with the financial muscle to make these changes, but they do not want to take the step because they want to have everything Australia Phone Number Database perfect and that is not always possible. It is preferable to have a bad optimization algorithm with a good data source , but you should have started somewhere and learned.
Finally, we are struck by this positioning as a digital ethologist. What does it consist of?
Through the more than 700 campaigns that I have run for international brands from very diverse sectors, I have been able to see changes in the consumption habits of many millions of people.