Gaining the trust of consumers is one of the primary purposes of brands. On that depend, in the end, the prosperity and the evolution in the market of the same. However, the firms appear to be suspending the examination, as indicated by a new survey by Clear Channel and .
According to the research, only 34% of the 1,000 consumers who were surveyed trusted the brands they used, despite 81% affirming that trust is a decisive factor in purchasing decisions.
In this sense, the report highlights the attributes to which potential clients give the greatest value . Quality (76%), value for money (72%) and transparency (61%) are the three most important to regain lost trust.
On the other hand, it is essential to implement fairer prices and eliminate hidden costs , which are not well seen by target audiences. The last in the list of the first ten links that must be improved to obtain greater UK Phone Number Database List confidence are social responsibility and environmental sustainability with 56% both and ethics, with 55%.
Advertising should also be Usa B2B List given special attention, as only one in five consumers say they would be more inclined to that uses a familiar face to promote itself. This triggers all the alerts from influencer and public figure marketing , towards which there is tepid enthusiasm.
The bombardment of advertising, messages and news that has occurred in the last year has not helped the consumer to have a more positive view of companies. “Most of the Western world has spent much of the last twelve months locked up, consumers have been bombarded with an endless stream of information. With that volume of content, it can be difficult for consumers and brands to understand what works best and what to trust, ”said Richard Bon , CEO of Clear Channel UK.