This year’s Black Friday is being atypical. The explanation for the emergence of new factors and purchasing trends lies in the pandemic; that free mobile number database has given a return to the modus operandi of consumers and brands and has reorganized the priorities of the market. The web comparator Acierto.com has analyzed the rhythm of purchases this week, despite the fact that today is the official key day of this discount event.
More spending despite economic downturns
It is surprising that, despite a significant increase in the unemployment rate in our country, consumption will increase. Specifically, 40% of consumers say they will make purchases to take advantage of Black Friday (last year the percentage was 33%).
Involuntary saving, a determining factor
The savings accumulated in the months of confinement is the safeguard that protects this increase in consumption. Families saved 31.1% of their income during the second quarter of the year , doubling the amount of money saved compared to the same period in 2019 and setting a historical record.
Despite this, we are the fourth country in the euro area with the lowest savings rate; which translates into a lack of planning and financial culture. In this line, Spanish families will choose to compare the most competitive prices, especially in the online channel (9 out of 10 will do so, according to the balance of Acierto.com).
black friday shopping 2020
The frustration accumulated by the pandemic will trigger purchases
“Here the purchase USA B2B List comes into play as compensation.” This is how the platform describes the increase in the emotional component of the act of buying in a context in which the majority of the population feels stress and needs to compensate it with an “injection of pleasure ”, in this case caused by the acquisition of items. The dangerous thing is that this attitude could end up leading to compulsive shopping behaviors.