fear and hope to achieve a successful future? The reality is that companies have known how to build resistance and trust through 3 fundamental pillars , explained by Bosco Torres.
First, leadership through anticipating future risks and being agile in response. As an how to get a chinese mobile number example: Amazon , a company that has increased its value by 60%. And, it is a leading brand that meets the 4 key spheres of leadership: direction, alignment, empathy and agility.
Second, engagement with a commitment that goes beyond transactional, an emotional commitment that brands share with customers, such as purpose. As an example: Apple , the number one brand in Interbrand’s Best Global Brands with the most value and growth of 38%. The areas that make it the best are: Distinctiveness, coherence and participation. And it is that, Apple has “an aura in its products that changes our lives, and it is true. Creating commitment and, in your case, being a brand really does more than it says, ”Torres pointed out.
And, finally, relevance giving meaning to purchasing decisions, our relationships and uniting consumers with brands. As an example, Nike that has presence, confidence and affinity: «It gets wet and doesn’t mind losing customers because of it. The affinity has meant that Nike has grown in value by 6% this year and continues to grow ”, he explained. In short, the fastest growing brands stand out in Affinity, agility and empathy.
Retail and consumption: beyond adaptation After this intervention, the round table ‘Retail and consumption: beyond adaptation’ took place, which was attended by Beatriz Navarro, Director of Marketing and China Phone Number Database Communication of Fnac Spain , José Cabanas, Director of Marketing of Estrella Galicia and José Luis Nueno, Marketing Professor, IESE Business School. In it they have talked about the past (confinement), the present and its adaptation as a brand to a changing world and, of course, the future.