the Netherlands, Sweden, the United Kingdom and the United Arab Emirates , 100% of the consumers surveyed are familiar with Black Friday , and in the case of China and Australia the figure stands at 87% and 84 %, respectively.
As for Cyber Monday , in all countries except Saudi Arabia, Turkey and China – where Singles’ Day is most popular – most consumers are aware of the event.
Spending on Black Friday 2020
This year the budget germany phone number how many digits for Black Friday and Cyber Monday is expected to be between 200 and 300 euros worldwide . Denmark, Saudi Arabia and the United Arab Emirates are the countries where the highest spending is expected, while in Australia and New Zealand the budget will be smaller. In Spain, average spending has fallen by 36%, from 266 euros in 2019 to 195 euros in 2020.
«Spanish consumers expect the entire assortment to be on sale and half of them expect the offers to be above 25% / 30% off. Therefore, it is strategic to plan the availability of the assortment very well, knowing that this will be the most important moment of purchases with discounts and focusing the investment knowing that there is a significant reduction in average spending “, says Miguel Ángel Herrero, Director of the area of Retail of Simon-Kucher & Partners.
This year, marked by the pandemic, online shopping will be an option chosen by many consumers . In China, 70% of them plan to use this channel, and only in three countries (New Zealand, the Netherlands and the United Arab Emirates) do they prefer purchases that are not online.
“It is an excellent opportunity for companies to profitably take advantage of these days of consumption, but for this they must have an appropriate pricing, promotions and assortment strategy , systems and processes sufficiently advanced to manage multi-channel and optimize mark management. downs in a dynamic way ”, assures Simone Biccari,
Senior Director of the Retail area of Simon-Kucher & Partners. These are the winning initiatives of the third edition of “Circular Seas”, Coca-Cola’s project to clean up marine litter The third edition of the Mares Circulars contest , promoted by Coca-Cola, has ended with two scientific studies and a Spanish start-up as winners. The project, aimed at finding solutions for the cleaning and regeneration of aquatic environments, is part of a global strategy of the multinational (” World Without Waste “) to promote sustainability and the circular economy ; two concepts that have touched society in a special way after the pandemic.