Many will continue to be surprised, but according to the Study carried out by Kantar Media The Power of TikTok , confirms that it is no longer a network of adolescents: 67% of the users of this social network are over 25 years old. The study that brings us closer to a reality very different from what many marketing professionals still think and the possibilities that this social network offers us are immense.
TikTok never ceases to amaze us every day, it already exceeds 100 million users in Europe, it is still the most downloaded application in the world from July to September 2020 and the truth is that I am especially excited after having opted for it and having been informed in this same blog for more than 8 months about the great potential that this social network has, both for professionals, entrepreneurs, and companies.
tiktok data 2020
The most important thing about TikTok is to know how it works, because many of the professionals have a preconceived idea about this platform and if you do not know it well, you may be missing a great opportunity both on a personal level (to create a great community of interest), and at a professional level.
TikTok data 2020
TikTok learns from the user every day and will show you content of your interest whenever you interact with the application. If you stop to see dances and people singing, TikTok will teach you this type of content. If, on the other hand, you like fashion, design, marketing …
How can you teach the platform what interests you?
Simply with your interactivity. You see a video that you like, you view it in its entirety, you click like, comment, share or save it as a favorite. With this simple gesture, the platform will gradually learn from your tastes, so teach it well what you want to see. If you don’t like a content, simply hold down the screen and select I am NOT interested . By doing this you can hide the videos of that user or hide the videos that have that sound.
If, on the contrary, you hold down the screen and select Save Video or Add to Favorites , you will be giving the application more clues about your interests.
What about the TikTok security that El-Salvador Mobile Database has been talked about so much in recent months?
TikTok data 2020
There are those who think that this platform is a danger for the youngest, but what many users do not know is that TikTok has a Family Synchronization option where parents can protect their children from some content or messages, something that differentiates it from the rest of the social networks. in terms of security and tranquility in its use.
Family Sync links a parent’s TikTok account to their teen’s, Brother Cell Phone List and once activated, Digital Wellbeing features can be controlled, including:
Screen time management: Control how much time your child can spend on TikTok each day.
Direct Messages: Limit who can send messages to the synced account or disable direct messages entirely. Note: Direct messages will be automatically deactivated for user accounts between 13 and 16 years old.
Restricted mode: Restricts the viewing of content that may not be appropriate for all ages.
TikTok as an advertising platform
This week we have attended a live event organized by TikTok where Adriano Accardo Southern Europe TikTok and Ana Gómez Velasco TikTok, where they brought us closer to all the possibilities that this social network offers us as an advertising platform to spread the messages of our brand.
From the TikTok for Business platform you can carry out your advertising campaigns.
What types of advertising and formats can be done on TikTok?
In this video Ana Gómez from TikTok gives you all the clues and you can also connect with the team to hire your campaigns.
If you want to know TikTok in depth, I recommend you read The TikTok Book: The Essential Guide for Entrepreneurs, Professionals and Companies ” Edited by Anaya Multimedia.
And if you want to save a lot of time in learning on your own to use this social network, I leave you the link to the TikTok Online Course for Entrepreneurs, Professionals and Companies where I share with you everything I have learned in these months, how to use it, where to find the contents and your target of interest and how I have come to surpass 189,400 followers , millions of reproductions in some videos, thousands of shares and more than 2.2 million likes in just a few months.