habits that Covid-19 has brought are the perfect ingredients for an emotional cocktail that could be really harmful. The expert in Applied Neuroscience and Biotechnological Integration Antonio Ruiz has analyzed for the DmDima agency the possibilities of a trend of shopping addiction as a result of the pandemic.
The rise of online german mobile phone number example commerce and the increase in the time we spend at home are two key factors that have created an ideal scenario for brands and businesses to bombard consumers with offers and promotions that are “too attractive” and difficult to refuse. All this, added to the proximity of two key dates for purchases and the stress and uncertainty caused by the choice of gifts and the economic future can completely disconcert us when it comes to consuming.
“ When we visualize an interesting product , for whatever reason for any of us, the nucleus accumbens is activated . This area is related, for example, to the reward circuits in the consumption of some drugs , such as cocaine, it is the nucleus of pleasure that is activated and mitigates real or perceived anxiety, especially in certain types of people. Then the feeling of damage or loss comes into play when we pay, a game in which other areas play: the insula and the pre-frontal cortex ”, indicates Ruiz.
In this context, the difficulties and pressures that hinder responsible consumption are getting worse and worse. In addition, the expert points out that the implementation of online commerce separates us from the feeling of Germany Phone Number Database concern about spending because when using virtual payment tools such as the card “we do not physically see the money that we lose.”
“Consumers, companies and brands must now apply the maximum degree of social responsibility, since the real health problem caused by the coronavirus cannot be aggravated by others such as compulsive shopping disorder,” concludes the specialist. “Call it Cancer”, by the AECC and Arena Madrid, is recognized as the Best Dissemination Campaign on Medical Prevention by Constants and Vitals On November 19,