Formula 1 champion Lewis Hamilton and the Swiss tennis player Roger Federer show their more human, accessible and affectionate side in the spot.
They all embody the values that Mercedes-Benz wishes to embed in its new luxury sedan: caring for others .
“The focus of the campaign is the importance of genuine and responsible cooperation,” explains Bettina Fetzer, Mercedes-Benz Marketing Director. “The stars who star in the ad raise their voices for other people Ghana Phone Number List and do not hide their position on the most important issues that affect our society,” he emphasizes.
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In the new Mercedes-Benz campaign care is two-dimensional in nature . On the one hand, the Mercedes-Benz S-Class takes care of the passengers with its security systems and its intuitive user experience. And on the other, with its “user-friendly” functionalities focused on saving time, the vehicle also offers the customer the opportunity to take care of what they love the most.
It doesn’t matter who you are. Take care of what matters. The new S-Class takes Ghana Phone Number Database care of you and others ” , Mercedes-Benz underlines in its new advertisement, which bears the signature of the German agency Antoni Garage .
Produced by Anorak Film , the spot exudes naturalness, warmth and authenticity and is simultaneously deeply moving.
Along with the advertisement, the new Mercedes-Benz campaign also includes different outdoor advertising actions that will see the light of day first in Berlin (Central Station), London (IMAX) and Paris (Place Vendôme).Starcom reaches an agreement with Mediaset Spain and bets on programmatic advertising on LOVEStv The program has become a great asset for brands seeking new ways to launch their communications and connect with consumers through the numerous opportunities offered by technology. And precisely with the aim of getting the most out of its clients’ digital communication, Starcom has become the first media agency to use the advertising inventory that LOVEStv offers through programmatic.