were presenting were explained by Roger Casas-Alatriste. After multiple challenges, such as the lack of references when exiting audiovisual formats, or the complexity of the digital category, it was finally defined belgium phone number that interactivity was the distinguishing feature. For his part, Sunde J. Sastre, whose involvement was especially important, explained the four levels of classification proposed until reaching the final format:
The nature of the content : At this point the five major blocks on which FOCO is structured emerge: Editorial, Audiovisual, Sound, Experiential and Interactive Digital. These collect up to 140 different formats, not counting the content platforms, which also occupy a space on the web.
Distribution channel : How this content is distributed
Identify the class : Here the reference is if there are characteristics that help us to group one content against another.
Format : Last point and with which Sunde insisted that the objective of FOCO is to be useful and inspiring.
In this way, FOCO collects 5 natures, 17 channels, 47 classes and a total of 140 formats that have been captured in a periodic table that collects and classifies them all in a visual , clear and especially creative way. In addition, they will not discriminate any type of format, so they can be added as they arise.
Just one month after being presented, FOCO has released the complete infographic where the examples, in the form of a periodic table, of all this Belgium Phone Number Database unique classification of different branded content are collected in a very visual and attractive way. In it, by colors, we can see the different formats that go from printed novel to editorial website, through reality television show, videomapping, story or even outreach apps. No format is left out of this catalog.