As a result of the coronavirus crisis, the cleanliness and hygiene of establishments are a priority for consumers, who are looking for a safe, fast shopping experience with friendly staff.
The price in second latest chinese mobile place in a context in which half of consumers admit being concerned about their economy . This factor has climbed positions, since in 2019 it was in penultimate place.
In third position we find the quality and variety of the assortment offered by the retailer. In this sense, consumers prefer those retailers that offer them the possibility of making all purchases in a single establishment, the so-called “one-stop-shop” experience. For the network of stores in Spain, this factor is a challenge and an important risk considering that the breakdown of stocks is a negative factor.
The quality of the own brand ranks fourth, being a more determining factor for consumers than promotions and loyalty , which appear in fifth position. However, promotions continue to be an attractive option to achieve differentiation and foster long-distance relationships.
Mercadona is a leader in store experience
Mercadona leads the ranking of the Retailers Preference Index (RPI) thanks to the high score obtained in the quality-price ratio of its white label and in store experience. In addition, the company is a benchmark in efficiency (sales / m2) and proximity to its customers.
For its part, Lidl China Phone Number Database tops the list of brands for emotional bonding. The chain also stands out in terms of its private label strength and price. Lidl is a benchmark for communication with customers and for its “Lidl plus” program with which it manages to connect with them.