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The study begins with a brief explanation of the concept of native programmatic

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The study begins with a brief explanation of the concept of native programmatic

advertising. In this regard, he points out that it is a type of advertising that is incorporated into the news feed of the media and that it integrates very well with the content that it has around it. At the same time, by using programmatic buying, leveraging machine learning and contextual signals, it is able to improve performance for advertisers.

The following are the main benefits of native programmatic advertising, including the following:

1st For users, native denmark code number telephone programmatic ads are more relevant than other formats. In fact, they are more than twice as likely to click on a native ad as on a traditional banner.

2nd The automation they use makes the purchase of media more efficient , since it uses artificial intelligence for the placement of the ads and uses the offers in real time to better reach the desired audience. Along with this, it allows real-time CPM adjustment and scaling. And at the same time, this automated system helps drive traffic and increase consumers’ long- term engagement with brands.

3rd They can modify their appearance and positioning more flexibly than other formats . This advantage enables them to adapt to long-distance channels such as mobile. In it, native ads, according to Business Insider Intelligence , can represent 63% of advertising revenue in 2020 for the entire mobile channel.

4th They allow greater customization and have a better location , by being at the end of a content, when the user is more predisposed to new experiences Denmark Phone Number Database  and discovering new content. This means that, on a regular basis, they are looked at 52% more than banners. In addition, they generate between 85% -93% more clicks than the other formats. And with them the purchase intention is 53% higher.

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5th By integrating in a friendly way with the content , they manage to increase its reach by increasing the chances of it being shared.

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