way of thinking, operating and planning Regarding whether it is impossible to generate emotions in the short term, Navarro answered that each i need a uk phone number communication action should awaken any type of emotion, and that if not, it will not work. Returning to the subject of COVID, Navarro explained that we speak of transformation only in terms of digitization, when there must be a transformation in the way of thinking, operating and planning . “Now we have to have a vision of where you want to go in a few years and a lot of flexibility to change, because the reaction time has decreased .
The study also reflects the difficulty of defining what is short and long term, and on this, Navarro interprets that today, the short term includes the current month, the medium term six months and the long term one year, but the vision it should have a vocation of permanence beyond 4 or 5 years.
On whether the media really help advertisers to build a brand, Justribó assures that you have to know how to use different media and that you have to be able to make the entrance of the funnel wider and the tube UK Phone Number Database through which that funnel runs larger, it will make the conversion easier. The representative of Telepizza has also explained that in the company the media model is absolutely driven by data, and that any decision that is made is based on data.
Another of the reflections that Navarro has shared on this issue is that new audiences have a different perception of the times and the use of the media. “ Young people are truly omnichannel, they live in immediacy. You have to give them stimuli in the short term but knowing what you want to build with them in the long term, “he says.