the one about why this type of action is not defined as marketing or communication strategies at Iberdrola. Mónica Oviedo hastened to answer to demonstrate the value of these actions without having to talk about marketing: « It is very good to tell it, but you also have to take into account what you normally do .
If Iberdrola has an initiative to launch a sustainable action, such as that of the female how to get a phone number in france players, it does not mean that we are selling or marketing, but rather that we are trying to convince about these values. Marketing in the sense that it can be demonstrated is great, but that campaign would not say that it sells smoke, buta different initiative with a fund behind «.
In fact, the word that the head of sustainability at Iberdrola proposes is to evangelize , which is the same as generating customers. Is it better to work alone or in a team? Gonzalo Figari (dentsuX) asks this question to different professionals at El Ojo 2020 “We come from a year in which we are tired of seeing people in the cameras,
maybe it would be interesting to find a new formula”, said Gonzalo Figari, director of disruption at DentsuX , when he began his presentation at the XXIII Edition of the International Festival of El Ojo de Iberoamérica , a benchmark event for the advertising industry that started online today.
Figari’s intervention, how could it be otherwise, has been flagged by disruption. To give France Phone Number Database shape to this talk, he wanted with the help of a number of professionals from different disciplines. “We creatives are not good enough to work alone, find yourself a partner,” said the voice of Toni Segarra , one of the leaders who has “sneaked in” in this curious conference.
Finally, Figari has chosen to follow Michael Conrad’s advice : “In these times I would ask the audience to come up on stage with me.” And starting from this base, Figari has offered a «multi-talk» within his talk, a space in which many people have had a voice. All of them have expressed, through videos sent to DentsuX’s director of disruption, their opinion on the same topic: Is it better to work alone or in a team when creating?