This year, $ 642.86 billion would be invested in advertising worldwide, according to projections from industry experts.
This year 642.86 billion dollars would be invested in advertising in the world. The resources will be distributed mainly among digital media, but also in mass media such as television and radio, which have been maintained despite the great current challenges; also among magazines, newspapers and foreign media.
Advertising is a fruitful industry without a doubt, but the challenges do not stop. Philip Kotler has already said it : “the best advertising is what satisfied customers do”, and that this happens is the great challenge for professionals.
But the numbers have proven to be a great guide throughout the history of this industry. A few years ago, the fruitful internet grew rapidly and some were adept enough to reach the digital world before anyone else.
The numbers do not stop, the statistics continue to give clues about what is coming and which way to go to be the first, it is enough to have the data.
ONE. In digital, Facebook advertising focuses mostly on post engagement as the primary objective of an advertising campaign. With figures as of March 2018, it is observed that it accounts for 65.61 percent.
Sources: Statista / MarketingDirecto.com and Metricool
TWO. The global digital marketing Bolivia Phone Number List share will grow to 42 percent this year 2018, compared to 31.5 percent in 2015. Indicating that the commitment to this will continue to be strong.
THREE. Between the years 2017 and 2020, Eastern Europe and Central Asia are expected to become the fastest growing advertising markets on the planet, averaging 8.9 percent per year.
FOUR. Global ad spend is expected to grow 4.3 percent in 2018. Worldwide, this will be ad spend:
advertising spending in the world
FIVE. During 2018, 53 billion dollars will be invested in programmatic advertising. This topic had its peak when YouTube, Google and other digital giants and spots that promoted values far from their philosophy, had an impact on their brands.
SIX. This is how advertising spending will be distributed in the media for the year 2020.
SEVEN. The cost per click of advertising declined compared to last year, so far at 44 cents.
cost per click advertising
EIGHT. Meanwhile, in CTR, ads on social networks had a percentage of 2.7% in the second quarter of 2018, 1.6% more than in the same period of 2017.
NINE. This year mobile advertising is expected to reach 132 thousand 304 million dollars. Mobile internet will be the fastest growing segment in ad spend, with $ 82.5 billion between 2017 and 2020.
TEN. Regarding the CPM in social networks, it Phone Number List amounted to $ 5.23 in the second quarter of 2018, compared to $ 4.29 in the same period of the previous year.
ELEVEN. It is always positive to take as a reference the success and creativity of those who lead the industry, this is the case of the campaigns classified as the best in the world this year: