Afflicted Finally, we find the “Afflicted”, who account for 26% (in Spain 27%), and correspond to those people who suffer a high level of anxiety and those uk telephone number database who have had a high financial impact from the pandemic. The “Afflicted” are mostly women (51%), between 25 and 34 years old (27%), married (53%), with children (63%) and full-time workers (52%).
It is the group that registers the highest daily consumption of the internet by mobile (90%), and also large users of social networks (86%), television (83%) and read news online daily (81%).
51% of Spanish consumers who have participated in the survey carried out by LIVE Panel are between 35 and 54 years old. Among all those surveyed, personal and family health (67%), the spread of the virus (54%) and how it is affecting the economy (32%) are the main concerns derived from the pandemic.
The types of consumers 2020 based on the impact of the pandemic
The coronavirus crisis has also significantly affected media consumption . Specifically, the consumption of television or online videos has increased by 10%, that of weekly video games by 19%, and that of weekly UK Phone Number Database online purchases by 13% . However, 10% less printed magazines are consumed on a monthly basis, weekly newspaper consumption has fallen by 6% and weekly use of public transport by 4%.
“A media agency not only plans media, we have skills in consulting, data and technology”, C. Pacheco (Starcom) In recent years we have witnessed an evolution in the challenges of brands, and a transformation of the cultural context that surrounds them, to which the media agencies, and specifically the figure of the planners, have had to respond.
And it is precisely in this changing environment, which poses more and more challenges, such as digitization and technological transformation, in which the planner has acquired a new role that brings greater value than ever to brands, because today it has to be the person in charge of solving new challenges, from consulting and defining the strategy to implementation and measurement.