at the local level. Likewise, they offer small-scale service campaigns for clients who work only locally, such as security companies, schools, locksmiths, electricians, small shops, etc.
Their objectives are focused on the sales that are completed, the leads obtained or the calls received, and they also analyze the impacts on branding campaigns. The new APPLE TREE corporate identity is inspired by mobile phone directory canada Newton’s theory of gravity is celebrating, as it has presented its new corporate identity with which it seeks a more innovative and strategic image . The brand image is a fundamental factor in any company, and for this reason the agency has wanted to bet on a renewal that is closer to the philosophy that it has carried from day one.
Driving change, influencing perception, increasing its relevance and growing its clients’ business is the new path the agency is heading for. A journey that has just begun and that they want to deposit in the mind of the user with a simple glance.
And all this will be carried out through the «New Thinking» initiative, located in APPLE TREE’s DNA since its foundation and through which the new identity of the agency is articulated. The company’s trajectory carries under its weight different developments of innovative communication strategies based on this idea. In addition, it has collaborated with more than 400 iconic brands around the world.
« Our company was born with the ‘New Thinking’ in its DNA, but we had never verbalized it before . In our new corporate image we have given this message the weight it deserves because it is, after all, the reason why we are the way we are ”, emphasizes Carme Miró, CEO of APPLE TREE, in statements to .
If the ‘New Thinking’ has been the inseparable companion of APPLE TREE’s fatigue since its inception, why put this message under the spotlight now? The agency had actually been involved in developing a new corporate Canada Phone Number Database identity for quite some time. “We had planned to launch the launch campaign before the summer, but we had to delay it due to the pandemic,” says Miró. However, the coronavirus has in no way slowed down the activity of APPLE TREE. «We are a company with a focus on the future. We have not done ERTEs and our goal is to continue working at full capacity for our clients ” , he emphasizes.