Although many paint it as an idyllic holiday (perhaps influenced by the excessively sweetened advertising typical of these dates), the truth is that Christmas also has its dark (and disgusting) side.
Around the most repulsive facet of the Christmas holidays orbits precisely a new and delirious of the brand Plenty toilet paper (integrated under the umbrella of the multinational Essity).
Through the spot , which will provoke laughter and grimaces of disgust in equal phone no search australia parts in the viewer, all kinds of Christmas spoils parade : a cat that has tinsel stuck to its butt, a vomiting baby, spilled wine on its clothes, dog pee under the Christmas tree, drone accidents and roasted turkeys hurtling to the ground.
Nazareth’s song “Love Hurts” provides the perfect musical counterpoint to the ad , which is capped off by this forceful phrase: “It’s always a mess … but it’s our mess”.
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Initiated by the AMV BBDO agency , the producer Somesuch x Revolver and the Australia Phone Number Database director Steve Rogers, the new commercial for the toilet paper brand is currently airing in the United Kingdom, Ireland and France.
The announcement is also accompanied by a campaign on social networks that encourages the viewer to share their most disastrous Christmas moments under the hashtag #Xmess.
“Xmess” is the first AMV BBDO spot for Plenty, although the London agency had already worked with Libresse, another of the Essity conglomerate’s brands, on the acclaimed “Viva la Vulva” and ” Womb Stories” campaigns .