This is a global campaign for HEAD on the occasion of the launch of the new models of the ALPHA range (Alpha Pro and Alpha Motion) that will be broadcast in Europe and Latin America.
These launches constitute the company’s top sales , so the action stands out for having unique functionalities thanks to the teardrop format, the most popular Philippines Phone Number List on the market . It is a tool that provides comfort and touch, an intelligent bridge for better precision, and Graphene 360º + technology and foam rubber that offer greater power and comfort.
VCCP and HEAD Spain have jointly created two spots that show everyday situations . The aim is to show that life is like paddle tennis, with mini-matches against other people that we have to win to achieve our own goals. A message of ambition and effort that underlines the Philippines Phone Number Database importance of being in control of each situation.
An ambitious campaign The campaign will be implemented through an integrated strategy that will coexist throughout 2021 on digital channels . To this must be added the point of sale and special activations that will remain equally active.