How does it work and what benefits can it bring? If this update is implemented with effective algorithms , it can be really useful for the brand sector at the marketing level because of its potential in the SEO field . range of reach; For example, hashtags only work if they exactly match the user’s search.
However, before speculating on the commercial benefits of the feature we will have to wait and analyze how the Instagram community receives the change.
For now, we only know what a company spokesperson told The Verge , and that is mobile phone number directory uk that not all terms will be searchable, as Instagram will regulate only those that fit with current community policies. Emotion as a lever to create attractive content and connect with the audience Creating content that attracts attention and connects with consumers is one of the great goals of marketers. On this path to relevance, emotion becomes an indispensable lever.
“ If you want something to resonate with your audience, you need to harness the emotions it appeals to. If you can’t handle this, you won’t execute the content as well as it could have and may not engage as many people as you hoped, ”says Amanda Milligan, Marketing Director of marketing agency Fractl, in an article on The Next Web on the one that explains how to harness emotion to make branded content more attractive.
“If it surprises you, it is likely to attract the attention of others as well.”
Don’t overlook positive emotions
In a study carried out by the agency on the emotions provoked by the main news sites carried out during the months of August and September, anger UK Phone Number Database rose as the most common emotion when reading this news, something that is not surprising considering the COVID-19 crisis and the political situation. After anger, love reactions appeared . “People like to read and share content that is also stimulating,” says the expert.