companies share a trust in the power of creativity . In fact, between the two companies there are almost 600 Cannes Lions in the last decade. In this way, the two agencies will have a complementary and non-competitive list of clients. Thus, the AKQA Group will have experience in sectors such as communication, entertainment and technology , in addition to packaged goods, health and financial services.
WPP has decided to merge its two agencies, AKQA and Gray, to combine the skills of both in the same offer
In Ahmed’s words: “Our goal is to expand horizons by combining curiosity, ambition, imagination and pioneering spirit in a startup with the reach belgium mobile phone number of a global company .” To which he adds that it is an opportunity for the two agencies combined, which will give life to the projects that are active through a modern vision, creatively directed and built on inspiring work to create value. both to customers, as well as to people and communities.
For its part, Houston said this exciting new partnership begins with what consumers expect, customers value, and brands need. “Forming a new company that can deliver ideas that drive culture through technology is a proposition for our clients, large and small. It will allow us to offer the most powerful creative solutions in the industry.
Customers are currently looking for creativity, but not just any kind, but the exceptional one that is driven by complementary technology expertise and delivered on a global scale . This is commented by WPP CEO Mark Read, who also includes: “This new company is designed precisely to meet those needs and is another important step forward in building our forward-looking offering to customers.”
“AKQA Group launches with the AKQA and Gray brands, which continue to serve their Belgium Phone Number Database customers around the world based on their needs,” an AKQA spokesperson tells MarketingDirecto.com , who has indicated to our media that, for some customers and markets, the Gray brand “will remain for some time . “