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This was followed by the awards ceremony for this virtual gala XVIII JCDecaux

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This was followed by the awards ceremony for this virtual gala XVIII JCDecaux

Outdoor Creativity Awards 2020. In the New Talents-UNICEF category, Elena Aznar and Luis María Usoz, students from the Complutense University of Madrid have won the gold for their campaign “One euro, one vaccine”.

Ogilvy and Carat  phone database  have been the gold winners in the Special Action Associated with Support category , for their “Christmas Iberia” campaign for Iberia . OMD with its campaign “Ask for that mouth” for McDonald’s has won the silver and Ymedia and Posterscope with the silver for “Launch Country” for Vodafone.

Iberia campaign JCDecaux Awards

TBWA Spain , with its emotional campaign “Heroes at the foot of the street”, created for Ecoembes, has managed to win the gold in the Special Action-Street Marketing category . Behind him he has left Havas  USA B2B List  Internacional and Arena Media with “The Riders” for Puma Iberia, who have stayed in silver, and LOLA MullenLowe, who achieved bronze with “Magnum XXL Towel” for Unilever / Magnum.

Digital has left a great void in this edition of the JCDecaux Awards, and it is that only the Postercope agency , with its campaign “The ride decision” for Cabify , has achieved a bronze; thus leaving gold and silver without winners to appeal to advertisers to innovate and improve in this discipline.

ING hood

Finally, we have met the winners of the Senior Conventional category : Posterscope, Ymedia, Mrs. Rushmore have conquered the jury with the campaign “The bank not bank”, for ING , which have awarded them gold in this category. The money went directly to the Coca-Cola Navidad / PepsiMax Responde campaign, created by Pingüino Torreblanca, Carat, Posterscope and OMD Spain for Coca-Cola / PepsiCo.

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